A launch sprint for SaaS and AI products
Launch is a fixed-scope design sprint for founders with a deadline. In about 4 weeks you get the core product flows, a UI kit your engineers can build from, a brand identity and a launch-ready landing page, designed by one senior designer from the first sketch to launch day. From US$12k.
Who it’s for
- You have an idea or a rough prototype, and a date: a raise, a demo day or a first customer.
- You need the product and the brand to look like they come from the same company.
- You have engineers, or AI coding tools, ready to build what we design.
It’s not the right fit if the product needs months of user research first, or if it’s already live and needs ongoing work. For that, Partner (from US$6k/mo) is better.
What you get
- Positioning and naming direction. Who it’s for, what it replaces, and name directions if you need one.
- Identity system and voice. Logo, type, color and voice, with the rules for using them written down.
- Core product flows and UI kit. The main paths through the product, such as sign-up, first use and the core task, with empty, loading and error states. For AI features, that includes waiting, uncertainty and handoff to a human.
- A launch-ready landing page that says what the product does in the first screen.
- A handoff your team and your AI tools can build from: design tokens for every value, markdown files (like a DESIGN.md) that explain how to use each part, and a development environment where the design already runs as code.
How it starts
- Tell us what you’re building. A short note is enough. We read it ourselves and reply within two working days with an honest take on fit.
- One call, no theatre. Thirty minutes to map scope and set the first milestone. No deck and no billable discovery phase.
- Work starts within one to two weeks. We work inside your tools from day one, and you see real progress from the first week.
The first part of the sprint is spent cutting the scope down to what launch actually needs. If it doesn’t fit in the sprint, we say so before we start.
Price
From US$12k, one-time, fixed scope. The scope and price are agreed before work starts. If you need a full marketing site rather than a landing page, websites start at US$10k. Brand identity on its own starts at US$6k. See services.
What’s not included
- Building the product itself: application front-end and back-end code
- A multi-page marketing site (available separately)
- Formal user research studies
- Ongoing design after launch (that’s Partner)
After launch
Some teams take the system and run with it. Others keep going with Partner, one focus at a time, from US$6k/mo, pause anytime. Either way, nothing gets thrown away, because everything is made to be extended.
Further reading
- Design for technical founders: work your engineers can buildHow technical founders can judge design work, and how design should reach engineering without a translation step: tokens, components and code.
- What a SaaS or AI marketing site needs at launchThe pages, homepage message and proof a SaaS or AI marketing site needs at launch, what to skip, and how to make it readable for AI assistants.
- Is a branding studio worth it for a startup?When a startup should spend on brand, and when it shouldn’t: what you need at pre-seed, seed and Series A, and the minimum brand that’s enough for now.
FAQ
Yes, for a first version with a clear scope. We cut the scope to what launch needs at the start, and if it doesn’t fit, we tell you before we start.
A short brief: what it does, who it’s for and your date. The intent brief shows how to write one. A prototype or a vibecoded app is a fine starting point.
The person on the first call. One senior designer, with trusted specialists only when a project needs them.
Usually within one to two weeks. Sprints are booked back to back, so the earlier you write, the better the slot.
We design it and hand over design tokens, markdown files and a development environment, so your engineers or AI coding tools can build it without a translation step. Application back-end code isn’t included.
You keep everything. Many teams continue with Partner for ongoing work.
Send your brief
Tell us what you’re building and when you need it. We reply within two working days.
Send your brief