Product, brand and website design for SaaS and AI teams
FormForm is an independent design studio for SaaS and AI teams. We design the product, the brand and the website as one system, so what people see on your site matches what they get in the app. Fixed-scope launch sprints or month-to-month partnership, with one senior doing the work end to end.
Product design for SaaS and AI
Flows, states and a UI system your engineers can extend. For AI features, we design for waiting, uncertainty, errors and handoff to a human. A launch sprint takes you from idea to a shippable product in about 4 weeks, from US$12k.
The Launch sprint →Brand identity for SaaS and AI startups
A name direction, a logo and an identity system built to work inside the product UI, not only on the site. We include tokens and written rules your team and your AI tools can follow. Brand identity from US$6k.
See brand identity →Website design for SaaS and AI companies
A marketing site that says what you do in the first screen and that your team can edit without us. We pick the stack per project: custom code, Framer, Webflow or WordPress. Websites from US$10k, one-pagers for less.
See website design →A fractional design lead when you need one
For teams that need senior design direction without a full-time hire: hiring briefs, critique and system ownership. Director from US$18k/mo.
The Director engagement →Most of what we make has to keep working after we hand it over. A UI kit your team keeps extending, a site you can edit without us. So we design the rules along with the screens, and we write them down.
We also experiment a lot, mostly with generative visuals and code. That work ends up in the Playground.
One senior person on your project from start to finish.
One focus at a time. You always know what we’re working on.
Real prototypes early, so feedback is about the actual product.
Rules written down, for your team and your AI tools.
Generative tools where they help. We’ll tell you where they don’t.
Building a SaaS or AI product?
Launch takes you from idea to a product and brand you can ship in about 4 weeks, from US$12k. Partner keeps the design moving month to month, one focus at a time, from US$6k/mo.
See engagements and pricingForm follows function. Function follows intent