Product, brand and website design
for SaaS and AI teams
One senior designer does the work end to end, in one of three engagements or as a one-time brand identity or website project. Pick the engagement that fits where you are. The disciplines further down show what goes into each one.
Launch
from US$12k
one-time · ~4 week sprint
From idea to a product and brand you can launch. Fixed scope, fixed timeline, and one senior designer from the first sketch to launch day.
See Launch in detail→- Positioning and naming direction
- Identity system and voice
- Core product flows and UI kit
- Launch-ready landing page
Partner
from US$6k/mo
monthly · one focus at a time · pause anytime
Ongoing design for teams that already shipped. One active focus at a time, and no retainer you forget you’re paying.
See Partner in detail→- Product and UI work, sprint by sprint
- Design system upkeep
- Marketing site and campaign pages
- Async, inside your tools and your repo (we work with Claude Code)
Director
from US$18k/mo
monthly · multi-track · fractional design lead
A fractional design lead for funded SaaS and AI teams. Several tracks at once, from strategy to UI, plus direction for your designers.
See Director in detail→- Everything in Partner, parallelized
- Product and brand strategy
- Hiring and team direction
- Roadmap and design ops
What goes into the work, and which engagement each part belongs to.
Brand & Identity
Brand identity from US$6k.
An identity your team can apply without us
We design the rules an identity runs on, like type, color, voice and motion, and write them down so it stays consistent in the product, on the site and in your pitch deck. Some identities are generative, when that suits the brand.
Where it fits: Built in Launch, kept consistent in Partner.
- Naming & positioning
- Visual identity systems
- Generative & motion identity
- Type selection & custom lettering
- Brand guidelines
Digital & Web
Website from US$10k, designed and built. One-pagers for less.
Marketing sites, designed and built
We design and build marketing sites that look like the product they sell, then add landing and campaign pages as you need them.
Where it fits: Landing page in Launch, marketing site and campaign pages in Partner.
- Art direction
- Web design & front-end build
- Editorial & portfolio sites
- Interactive experiences
- Design systems
Product Design
Flows, states and UI for SaaS and AI products
We design products that respect the person using them, bridging digital and physical worlds so the interface recedes and the task, or the pleasure, comes forward.
Where it fits: Core flows in Launch, sprint by sprint in Partner, multi-track in Director.
- Product strategy
- UX & interaction design
- Interface systems
- Hardware & companion apps
- Prototyping
Strategy
Deciding what to build first
We help you decide what to build, who it’s for and how to position it, then hold the design to those decisions as the work goes on.
Where it fits: Positioning in Launch, product and brand strategy in Director.
- Brand & product strategy
- Research & positioning
- Naming architecture
- Roadmaps & principles
- Workshops & facilitation
We take on a handful of projects at a time, from focused sprints to long-term partnerships. If the shape of your project doesn’t fit a neat box, that’s usually a good sign.