Website design for SaaS and AI companies
We design and build marketing sites for SaaS and AI companies: sites that say what you do in the first screen, look like the product they sell, and that your team can edit without us. One senior designer from structure to launch, on the stack that fits your team. Websites from US$10k; one-pagers for less.
Who it’s for
- Your site no longer explains the product, or it still describes last year’s product.
- Only a developer can change a headline.
- You’re about to launch, raise or sell to bigger companies, and the site has to carry the pitch.
What you get
- Positioning and page structure. What the homepage says first, which pages you actually need, and what each one has to answer.
- Design that matches your product and brand, using the same type, color and components, so the site and the app look like one company.
- A build on the right stack, set up so your team can edit pages.
- Search and AI-search basics: titles and descriptions, structured data, a sitemap, an llms.txt and pages that load fast.
- A handoff: design tokens, markdown files that explain how to add pages and keep them consistent, and a working development environment.
Which stack, and why we don’t sell just one
- Framer: fast to build and easy for a small team to edit.
- Webflow: a stronger CMS and more structure for a growing marketing team.
- WordPress: when you need a specific plugin or already run it.
- Custom code (for example Next.js): when the site shares components with the product, or you need full control. formform.co is custom code (Vite and React).
We recommend one after the first call, based on who will edit the site and how often. More in Custom code vs Framer vs Webflow vs WordPress.
How it starts
- Tell us about your site and what it needs to do. We reply within two working days.
- One 15-minute call to map the pages, pick the stack and agree the scope and first milestone.
- Work starts within one to two weeks.
Further reading
- What a SaaS or AI marketing site needs at launchThe pages, homepage message and proof a SaaS or AI marketing site needs at launch, what to skip, and how to make it readable for AI assistants.
- Designing a SaaS website that AI answers can quoteHow to structure a SaaS site so ChatGPT, Perplexity and Google AI Overviews can understand and quote it: page per question, answer first, prices in text.
- SaaS pricing page design: what makes buyers pick a planHow to lay out a SaaS pricing page: how many plans, what goes in the comparison table, where the FAQ goes, and how to make prices readable for AI answers.
- Product-led vs sales-led SaaS website: how the homepage, pricing and CTAs should differShould a SaaS website push a free trial or a demo? How product-led and sales-led sites differ page by page, how hybrids work, and what changes upmarket.
FAQ
It depends on the number of pages and the stack. We agree the scope and the first milestone on the first call, before you commit.
Yes. That’s the main reason we pick the stack per project.
Yes. We map old URLs to new ones and set up redirects, so the pages that rank keep their traffic.
Yes. The site and the app come from the same designer, so they match. See Launch and Partner.
Yes. Brand identity starts at US$6k. See brand identity.
Send your brief
Tell us about your site and what it needs to do. We reply within two working days.
Send your brief