Design partner for SaaS and AI founders and teams
Twenty years of creative direction, the speed of a team of one. Senior product design for SaaS and AI, from raw idea to something people trust, then kept sharp as you scale.
Send your briefWhy we work this way
Big agencies bill for layers you never meet, and freelancers are hard to keep around once things get serious. SaaS and AI teams move fast and change direction often. What helps most is one senior person who understands the product, the brand and the site, and is still around after launch.
That’s how FormForm is set up. No account managers and no handoffs between departments. The person you talk to on the first call is the one doing the work.
Who it is for
Early stage
You have an idea, maybe a prototype, and a deadline. We take you from zero to a brand and product you can launch, usually in a Launch sprint of about 4 weeks.
Scaling SaaS and AI
You shipped, you grew, and the design stopped keeping up. We start with the part that hurts most, fix it, then move to the next one while your team keeps shipping.
How we work together
From idea to a product and brand you can launch. Fixed scope, fixed timeline, and one senior designer from the first sketch to launch day.
See Launch in detail→- Positioning and naming direction
- Identity system and voice
- Core product flows and UI kit
- Launch-ready landing page
Ongoing design for teams that already shipped. One active focus at a time, and no retainer you forget you’re paying.
See Partner in detail→- Product and UI work, sprint by sprint
- Design system upkeep
- Marketing site and campaign pages
- Async, inside your tools and your repo (we work with Claude Code)
A fractional design lead for funded SaaS and AI teams. Several tracks at once, from strategy to UI, plus direction for your designers.
See Director in detail→- Everything in Partner, parallelized
- Product and brand strategy
- Hiring and team direction
- Roadmap and design ops
- No long contracts and no lock-in
- Monthly engagements run month to month and pause anytime
- If the fit is not right after the first sprint, we say so and part as friends
Not sure a design partner is the right model? Read design partner vs agency vs freelancer vs subscription.
Vibecoded an app that works but looks like the tool’s defaults? See design cleanup for vibecoded apps.
How it starts
Tell us what you are building
A short note is enough. We read it ourselves and reply within two working days with an honest take on fit.
One call, no theater
Thirty minutes to map scope, pick the engagement, and set the first milestone. No deck, no billable discovery phase.
Work starts within one to two weeks
We work inside your tools from day one and ship from the first sprint.
Based in Argentina, working with SaaS and AI teams in the United States and Europe. Calls in your working hours, everything in English, invoices in US dollars.
Why FormForm
We build our own SaaS
We build and ship our own SaaS products with AI coding tools, Claude included. So we deal with the same problems you hire us for: shipping, pricing, retention and scale.
Twelve years running a studio
We built and ran a global agency with clients from all over the world for over a decade. We know what scale costs, and when one senior beats a team.
Senior judgment, no overhead
The person who would usually sit three rungs above your account manager is the one doing the work. No agency layers in between.
Systems your team can extend
We design the rules along with the screens: tokens, components and identity guidelines, written down so your team and your AI tools can keep building on them.
FAQ
The person you talk to. The founder does the work end to end and brings in trusted specialists only when a project needs them.
Usually within one to two weeks. Launch sprints are scheduled back to back, so the earlier you write, the better the slot.
Often, yes. Partner and Director add a senior lead who sets direction and makes the hard calls, while your team keeps shipping.
We work sprint by sprint on a single active track, finish it, then move to the next. It is how one senior stays faster than a five-person team.
Whatever suits you. Some teams take the system and run with it on their own; others keep us around through Partner. Either way, everything we build is made to be extended, so nothing gets thrown away when you grow.
Send your brief
A short note about the product, your stage and your timeline is enough. We reply within two working days.
Book a 15-minute intro callSkip the form entirely